In 2007 Savill’s league table showed how the previous no-go areas were on demand with wealthy home buyers that were forced in for new post codes. Notting Hill was one such major location which benefitted out of the boom attracting many buyers such as international celebrities.

However, two years after when revealing the league table, Notting Hill is still in a secured position on the Savills super-prime list. Also the list has been expanded now with the addition of the North London stronghold of St John’s Wood – which like Hampstead, attracts a broad range of buyers, some from overseas.

The country’s uncertain economic situation has forced buyers to be more careful in selection of an area. Savills updated the league earlier this year ordering that Soho was no longer prime. Worse, Maida Vale, Paddington, Battersea, Hammersmith, Westbourne Grove, Streatham Hill, Stoke Newington and Crouch End were downgraded to the third division.

Since then, property prices in London have gone up saving some of these areas from a permanent downfall.
Also, after the slowdown of the market, family buyers have been ruthlessly examining the basic qualities of a place, ie. schools, transport, open spaces and so on. Hence, Wandsworth Common, Battersea Park and Primrose Hill are thriving as buyers keep out the less famous areas such as Balham, Clapham and the rest of Battersea.

Two years ago, it was proven across the UK that house prices would fall down in gentrifying areas more quickly than established areas if the property market changed. But it seems that some of the fastest-recovering parts of London property are locations that were recently rediscovered, such as Soho, Spitalfields, Westminster and Victoria. Buyers seem to demand locations from which they can walk or ride to work.

Over the past two years, the cost of a three-bedroom home in London has dropped 5 per cent on an average.The Hot spot areas are Tooting, White city, East Acton, Camberwell, Stratford, Mill Hill, Fortis Green, finchley, Kilburn etc. According to Stuart Boyd, of Winkworth, in 2006 and 2007 buyers spilt over into these areas, but confidence was hit hard during the downturn. However, as surrounding areas become less affordable, the buyers will once again be attracted to these areas.

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